Standard Bank

Student Achiever portal

The youth segment represents an extremely lucrative opportunity for any bank. The lifetime value of a new young customer is larger than any other segment. Banks are corporate. They are intimidating. And they are not cool. How does a bank talk to these savvy digital natives in a credible and authentic way? As Standard Bank’s lead digital strategy and portal agency, we have together pioneered a channel to engage, acquire and converse with this young consumer. Moving youth forward.