Pick n Pay

Trolley Talk

To raise awareness of Vodacom contracts in stores, we created this trolley dash with a difference. It spanned various channels: radio for awareness, digital to encourage engagement and on-the-ground activations for talkability. Couples could choose a team name, and the most entertaining ones got the chance to win R10 000 in groceries. While one read the list over a mobile phone from outside the store, the other had to find the goods.